Encounter Development Technologies Inc. (ENTI)

[Nolander]

The Alexa ratings have nothing to do with PPS, now. What they do tell us is how many eyeballs are on the site. The lower it goes the more eyeballs.

Also what you need to understand about Alexa, it it's not a linear curve. What this means is a site at 20,000 does not have half the traffic of a site at 10,000. the curve is exponential. As you break the 1000 mark, you are in the company of some of the largest sites on the planet.

Right now, investor and enthusiast eyeballs are dropping the rank, but when the ads go full bore, and we have the PR on the spokesperson, there are going to be a lot more eyeballs on this. The Alexa rating is a barometer for how many people are watching. More eyeballs = more money coming into the stock.

So right now while the rating does not correlate with price movement, it will at some point drive it.