PETA has recently launched an international campaign against Benetton in order to urge the company to stop funding the extreme suffering of sheep in the Australian wool industry. Extensive international media coverage has recently been given to this issue and a quick Google News search of mulesing will bring up numerous articles from all over the world about this campaign. Consumers around the world are increasingly becoming aware of the cruelty associated with Australian wool and the unethical stance of companies who continue to use it despite knowing just how much suffering is involved. PETA has documented these abuses, which you can see for yourself at www.SaveTheSheep.com. There is a link to a video on that web site called “Australia’s Secret Shame” which I think that everyone should watch. I hope, that upon seeing for yourself the cruel practices of the Australian wool industry, that you will agree that these abuses must be stopped immediately. Many other companies, including Abercrombie & Fitch, J.Crew, New Look and George, have already taken a stance against the cruel Australian wool industry by not purchasing Australian wool. Benetton has fallen far behind the curve when it comes to ethical business practices. By continuing to use Australian Merino wool in its garments, one can only assume that Benetton condones this type of cruelty to animals. Considering Benetton already relies heavily on non-Australian wool, it is difficult for me to understand why they don’t just stop buying Australian wool.
