SREH Mobile2Earth Finalizes Phase 1 for Client's Interactive iPhone Music Video 9:01 AM ET 7/13/10 | Marketwire
(PINKSHEETS: SREH) -- SREH subsidiary MOBILE2EARTH (www.mobile2earth.com) announces completion for several steps in phase 1 of its iPhone app for client, MusicMatrix. SREH CEO Anthony Dibiase comments, "The iPhone app is a multi-faceted platform for music and music video lovers which allows the user to experience and experiment with music videos like never before. MusicMatrix came to us with a solid, saleable vision that we were pleased to take on. The iPhone app features a clean, hip interface in line with our client's branding and the user-friendly features will appeal to the MusicMatrix demographic, getting straight to the point for users."
Recently, Mobile2Earth became part of the Apple Developer Connection, allowing them access to cutting edge resources from concept to distribution, toward iPhone app creation, testing and sales. "This gives us access to some amazing tools, such as the iOS Technology featuring Cocoa Touch provided to members of the Apple Developer Connection," states Dibiase.
As it states on the Apple Developer Connection site, the amazing user experience of iOS is possible because of the powerful foundation upon which it is built. Derived from the proven core of Mac OS X, iOS has been streamlined to be compact and efficient, taking maximum advantage of the iPad, iPhone and iPod touch hardware. Cocoa Touch is the programming framework driving user interaction on iOS. Using technology derived from Cocoa and the gorgeous Mac desktop, Cocoa Touch and the iOS interface were completely re-designed for multi-touch. Buttons, table lists, page transitions, and gestures on the iPhone are unique for the pocketable form factor, and all this UI power is available to developers through the Cocoa Touch frameworks. Built upon the Model-View-Controller paradigm, Cocoa Touch provides a solid foundation for creating state-of-the-art applications. When combined with the Interface Builder developer tool, it is both easy and fun to use drag-and-drop to design the next great iPhone application.
Dibiase continues, "The MusicMatrix app will allow music and music video fans to truly embrace the music and artists they love most with the ability to not only watch music videos, but to edit and recreate their own videos using music from their favorite artists. It then allows subscribed users to share and re-edit user videos in a revolutionary concept merging social networking and music industry fandom."
Mobile2Earth is underway with many features for the iPhone app including upload of 'Invite,' 'Community,' 'Upgrade,' 'Favorites' and 'Get Paid' features, among others. Phase 2 will finish the initial version of the app for official launch, with add-ons and expansions to come. Phase 2 will include abilities to edit videos, upload content, enhanced upgrades and member notifications, among other unique features. "This is a great iPhone app and there's nothing else like it. Further, I think it will have enhanced profitability as being tied in to the MusicMatrix website for subscribed users. It's an excellent step forward for Mobile2Earth in terms of exposure and profitability. As we continue to bring on more clients and develop more apps through the Apple Developer Connection, our iPhone/iPad portfolio should be pretty impressive considering a slate of 25 iPhone/iPad apps to be released over the next few months. In addition, as previously mentioned, I feel that white labeling apps will become a significant source of business as well," concludes Dibiase.
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