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Re: None

Sunday, 07/11/2010 7:11:25 AM

Sunday, July 11, 2010 7:11:25 AM

Post# of 21197
Some interesting observations here

"The new rep will be busy most of the time only with the Identa's different products. We have decided that everything will be done in day per day connections, and in a full transparency. We at Identa know that we have the best and most advance products on the market, and we need to make everything possible to make them very well known in the American markets. We are committed to getting the Identa name out to all sectors (public and private) of the American market. We want to make Identa a "household" word."

The anonymity of this new Rep, and the mention of "full transparency" in the same PR just seems to be in conflict to me. Regarding making Identa a household word, that will involve a massive ad campaign and a great deal of money. I am hoping IDTA can deliver on such lofty goals. Advertising a very good product can be the key to success here. A nice start would be to get the product out there on the retail shelves for all to see. With drug trafficking in the news every day, the timing could not be any better for our products. Its really up to Identa management to make sure the business plan is sound and executed.
Vits