Listing the Picasso on Ebay is an absolute joke. Ebay is not the marketplace for million dollar pieces of art. If you are truly serious about selling the Picasso, you put it up for auction at Christies, Sotheby's or at one of the houses over in Milan, with a reserve price...and then see if the REAL art marketplace will buy it.
If the intentions of Artfest was merely to garner a little publicity from the eBay listing, the real art world, which consists of galleries, appraisers, collectors, and even investment trusts must be laughing their a$$ off right now at this company.