VPCO News
Jul 7, 2010 3:00:00 PM
2010 GlobeNewswire, Inc.
MIAMI, July 7, 2010 (GLOBE NEWSWIRE) -- Vapor Corp. (OTCBB:VPCO) announced sponsorship agreements with World Series of Poker players: Michael "Grinder" Mizrachi, Robert Mizrachi, Noah Boeken, David "Chino" Rheem, Isaac "The General" Galazan, and Paul Wolfe, who are currently among the world's elite poker stars.
The sponsorship deal makes Vapor Corp. the players' official "Electronic Cigarette" Sponsor and means each player will wear the Company's Fifty-One® or Krave ® logo when competing, when permissible. "This is Vapor Corp.'s first foray into sponsorships," said Company President and CEO, Kevin Frija, "and it is fitting as the company was launched soon after one of the Company's founders, a WSOP bracelet winner, discovered the product at a poker tournament. We have come full circle and believe that our products are a natural fit for poker players and casinos everywhere."
In celebration of the World Series of Poker, for a limited time, the Company is offering up to 100,000 of its Krave® disposable electronic cigarettes for $9.95, which includes the cost of shipping and handling. Visit Krave500.com to order. Limit one electronic cigarette per order.
About the World Series of Poker (WSOP)
The World Series of Poker (WSOP) which broadcasts on ESPN is the world's longest running poker tournament, beginning nearly 40 years ago in 1970. It is also the largest, richest, and most prestigious gaming event in the world. Over the years, the WSOP has awarded over $1 billion in prizes and expanded to include online poker games and tournaments. The WSOP tournament takes place each summer in Las Vegas at the Rio All-Suites Hotel & Casino, a Harrah's Casino, featuring buy-ins from $1,000 to $50,000. In 2009, ESPN's 15-week schedule of World Series of Poker coverage included 31 telecasts averaging a 1.0 rating, reaching 1,024,901 households with viewership of 1,228,008. In 2009, ESPN inked a deal with the WSOP to broadcast the tournament series through 2018.
