Traditional IR firms are engaged to promote legitimate products and services so end users will buy them based on their 'usefulness'.
Making unfounded, unverified claims about a companies products or services for the sole purpose of fooling unwitting people into buying shares and creating share volume for insiders (including them) to dump shares into is 'fraud'.
The SEC's forensic accountants are the ones with subpoena power, so we must assume they have good evidence of PSC's 'intent' to defraud.
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