Intel Corp (INTC)

[SemiconEng]

Shaking Up Intel's Insides

http://yahoo.businessweek.com/magazine/content/05_05/b3918074_mz011.htm
Long before announcing a sweeping reorganization of Intel Corp.'s (INTC ) operating divisions on Jan. 17, CEO-designate Paul S. Otellini had been telling the world about a major shift in the chipmaker's strategy. Gone were the days, he said, when the company could get by with a single-minded focus on microprocessor design. Intel would instead focus more on bringing together chips and software into so-called platforms designed to perform specific tasks, such as showing movies on home PCs or keeping corporate computers virus-free. "For the first three decades of the company, we made mostly discrete chips. But they weren't designed to be used together...and they weren't marketed together," Otellini told BusinessWeek in November.