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Saturday, 07/03/2010 5:24:09 PM

Saturday, July 03, 2010 5:24:09 PM

Post# of 5489
I've done some research on Goldlake and the Italian family behind it. This is a huge group of companies all run privately by the Colaiacovo family. Their holding company Financo has over $1B in annual revenues. They have their own gold smelting, chemical assay labs, shipping, rail companies, you name it, this is a huge deal for little Soltera. To think SLTA will be the second mine in the world to supply gold to Cartier as part of this ethical gold initiative.

So why hasn't the stock shown anything for this news? If you really care you will call Soltera directly and talk to their IR and they will tell you they have been asked to not do any IR/PR from now on since Goldlake has a huge PR/IR and Media Relations firm in-house that operates out of London and they will be doing all future IR/PR for Soltera from there. So this is a bit of a limbo stage. They expect to line up serious media and IR campaign for the Fall. They will probably get TV and major newspaper coverage given the size and power of the Colaiacovo family's media relations assets and the potential for "ethical gold" to be a hot story in the coming bull market for gold.

If you want to learn more about the Colaiacovo family and their stable of companies then do some homework and you will realize what lies ahead for SLTA is beyond any of our expectations.

These links are from the SolteraMining Twitter page: www.twitter.com/SolteraMining ...

# London Jewellery Week showcases ethical gold: http://bit.ly/ct2gFd

# Ethical Gold will change the gold retail industry as much as Blood Diamonds changed the diamond industry: http://bit.ly/ct2gFd

# Colaiacovo is focused on producing ethical gold for Cartier - extracted without exploitation nor harmful chemicals: http://bit.ly/95BhG8



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