I would think there is a great chance of success at that meeting since the buyers from the retailers are there with one goal in mind. Bringing new products into their retail locations. Here's a repost from earlier showing the importance of this type of show versus other product show venues.
Posted by: lbdave Date: Sunday, June 27, 2010 12:49:56 PM
In reply to: danthomas who wrote msg# 138212 Post # of 139429
There are many different types of product shows to give companies the opportunity to show off there product. These shows vary considerably in effectiveness, thus the huge difference in cost to distributors/manufacturers. My list below gives s general concensus of the different types of shows.
Product or trade shows:
These are the cheapest shows to present your products in, and the expectations for success is much lower. The companies which send representitives do so with good intentions, but the setting is so cumbersome it's hard to develope a one on one dialog. As retail representitives pass your display booth you may be in the middle of a paint cleaning demonstration, if that's not the type of product they are interested in they move on. The next representitive may pass by when you are demonstrating removing marker form a surface, and he may be in the market for paint removal products, and once again pass on by. These types of shows are generally viewed as a two or three day get-a-way for the company representitives. They enjoy the time away from the office, good food, and scenery from a new city lol. There may be some success, but many times it comes later down the road when they see this product carried by a competitor, and remember when they saw it at a past product show.
Dealer or buyer shows:
These shows are much more productive, and not always attended by the product manufacturer or represintitives. This is a distributor sponsored event, and the retail representitives have a considerable amount of faith in the distributors advice. This type of show rarely has demonstrations preformed, as the word of the distributor is good enough. The retail representitives are looking for new products, deals on bulk buying, and take advantage of this type of show. WNBD has had success in the past from this type of show.
The ECRM show:
This type of show is the big daddy of them all. The retail buyers are there for the purpose of being introduced to new products to carry in their stores. This one on one dialog with each retail representitive gives WNBD the opportunity to tailor their presentation to the needs of that particular buyer, and his/her retail needs. I can tell you from experience, the demonstration process is jaw dropping. I honestly can't concieve a better situation for WNBD to prove the effectiveness of the product to the decision makers of these companies. These retail representitives are there for a reason, to find new products to stock in their stores. Winning Colours can provide a use for any need they are looking for, in any department, in any retail location. I am expecting huge developements from these meetings, and thus the increase in the store locator, and Erics goal of 20,000 locations as the next milestone.
AI
