so the Ethos merger with Youngevity was mutually called off on 5/31, per the 6/7/10 PR. We know from that same PR that "Ethos is currently exploring alternatives and will provide further details as they become available. In the meantime, business will continue as usual at Ethos."
i would think that corey schlossman and others at Ethos must have had the sense to begin working on a Plan B once they saw that the Youngevity merger kept getting delayed. more than a month beyond the merger being called off, we must be getting closer to Plan B.
they have GREAT fuel reformulator products that I use personally, and have personally seen in my '03 4Runner, improved mpg of 10-15%. Results are even better in older vehicles and commercial vehicles.
ultimately i believe that Ethos FR and FR+ belong on the shelves of Pep Boys, Advanced Auto Parts (and other similar retailers). Ethos H/S (their environmentally friendly multi-purpose lubricant) belongs on the shelves of Lowes and Home Depot.
i noticed that the 4/12/10 PR announcing the launch of Ethos H/S mentioned, "Ethos Environmental, Inc. will initially market EthosHS Home & Shop Formula(TM) through its wholly-owned network marketing subsidiary ECOMATES(TM)." i look forward to seeing what the next route for marketing this product will be.
i believe these guys will turn around this company. they have great products, they just need to course correct on their business model. IMO
