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Thursday, July 01, 2010 8:17:57 AM
What management need to show is:
What are their aimed advertising costs for the coming quarters. They did an excellent job of confusing the last CC when they said contradictory statements
1) They were going to increase SGA in proportion to their revenues
2) They were going to hit their net income targets.
It doesn't even matter if they want to increase SGA for this year and the back it off next year. All they need to do is clearly transmit the plan to investors.
Personally, what I want to see is them looking to make company cash flow positive and a clear focus on putting their money on high margin business - I would like them to underline they have no interest in diluting the stock at $3 (I know there was email to effect but I want it repeat on CC).
rich
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