Monday, June 28, 2010 2:34:13 PM
First of all, I give him great credit for quickly responding to my questions, however, I also have issues because he really did not answer my questions....he skirted them.
Here is the important part of my email to him:
I am struggling to understand how it is that WNBD is in so many stores but not yet achieving a break-even point or at least higher revenue numbers. I understand and respect that growing is expensive, such that marketing is a signficant expense per Q1 report, but I am not able to understand the lack of revenue being generated.
Also, revenue numbers seem low considering the number of stores WNBD is in....can you explain why that is?
What is the delay from initial order to 2nd order?
Are quantities orderd in 2nd order more or less than original order?
What about 3rd order?
What is driving stores putting product on shelves? Marketing? Product results? Favorable pricing?
Are stores calling to get WNBD product on the shelves?
So, he didn't really answer my questions, but was responsive with his semi-answer...
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