Nice call dsertrat. News from the 6th looks promising:
(COMTEX) B: Motorsports Emporium 2005 Strategy Already in High Gear; Plann
B: Motorsports Emporium 2005 Strategy Already in High Gear; Planned Activities o
SCOTTSDALE, Ariz., Jan 6, 2005 (BUSINESS WIRE) -- David Keaveney, CEO of
Motorsports Emporium, Inc. (OTCBB:MSEP) announced today that the company is
already implementing its strategic plan for 2005 in the motor sports industry
after experiencing better than expected Christmas season sales at its retail
store and website.
The company's strategic objective is to increase gross revenues to $1,000,000 -
$5,000,000 in 2005 by adding new business divisions, improving its competitive
advantage, expanding its current customer base and offering new and existing
customers more products to buy and enjoy.
With the recent appointment of David Keaveney as President & CEO, MSEP has
positioned itself for tremendous growth. Through the direction of Mr. Keaveney,
MSEP has acquired the assets of www.scalecars.com, divested itself of its gaming
subsidiary, and redirected the company efforts into opportunities within the
motor sports industry. Should the company successfully execute its strategic
objectives, MotorSports Emporium, Inc. could have a record year in terms of
financial results and shareholder value.
Mr. Keaveney commented, "I want to thank all of our shareholders, friends and
family of Motorsports Emporium who have welcomed and supported my efforts to
redirect the company into the fastest-growing spectator sport in America today -
Auto and Motor Sports. To help the investment community understand the company's
direction I have included key elements of our strategic plan in this press
release. I expect to implement as much of this plan as possible given the
available capital, market opportunities and resources available. 2005 should be
a very exciting year and I look forward to leading MSEP to new success."
Key elements of the 2005 Strategic Plan include:
Business
Several new divisions are planned to enhance the rollout of our 2005 growth
strategy. Included is a website portal to an online automotive parts dealer,
title sponsorship of a race team, distribution of new and diverse product lines
and exclusive or co-operative licensing agreements with race drivers to
manufacture and sell merchandise and products.
Advisory Board
MotorSports Emporium, Inc. will also establish an advisory board of outside
advisors with detailed knowledge of the motor sports industry. Each advisor is
chosen based on his/her competency to contribute ideas and past successes to
help the business cope with existing circumstances and adapt to new ones.
Members of the advisory board will be instrumental in opening doors for the
company and breaking down barriers of entry to new opportunities.
Market Opportunity
There are more than 100 million racing enthusiasts in the United States and
one-in-three adults consider themselves race fans. Of these, 40% spend nine or
more hours per week on race related activities. These fans are the most
brand-loyal of all sports fans with 70% loyalty to race sponsors. Auto racing is
the fastest growing spectator sport and is second only to the NFL in popularity.
MotorSports Emporium, Inc. taps directly into the passion of this market with
its planned products and services.
Competitive Advantage
MotorSports Emporium, Inc. is implementing a robust business strategy to
directly grow the business into a multi million-dollar company. Already, our
subsidiary, ScaleCars.com has established itself as a trustworthy and reputable
company with loyal customers. MSEP is focused and very receptive of consumer
demographics, expansion and trends. Our strategic business model incorporates a
storefront, robust Internet site, trackside events, catalog sales, diversity of
products and innovation of co-operative licensing agreements and sponsorship.
MSEP Business Rollout Strategy Q1 - Q4 2005
MotorSports Emporium, Inc has a focused vision for 2005 with an objective to
increase gross revenues to $1,000,000 - $5,000,000.
Trackside and Special Events: In 2003 more than 7 million people attended motor
sports events. From our due diligence we've discovered a successful manufacturer
& merchandiser of die cast cars and memorabilia generated over $60 million from
trackside events. The company plans to enter trackside events as part of its
strategic business model to increase gross revenues.
Retail Store and Internet: Scalecars.com occupies 2,900 sq ft of which 900 sq ft
is used as retail space. To welcome retail customers and impact sales,
ScaleCars.com will host a variety of local events in and around the store. The
premier ScaleCars.com web site is currently being upgraded to include easy
navigation to promote specials, giveaways and valuable links to race events, car
shows, car clubs and a chat site. Additionally we will establish magazine
advertisements and television commercials as well as market a quarterly product
catalog, and provide monthly sales/specials, establish gift cards and weekly
email campaigns
Licensing Agreements: Through professional race drivers, team owners and
sponsors, MSEP seeks to engage licensing agreements to manufacture, wholesale
and retail specialty product lines based on a specific driver, and/or team.
Depending upon the popularity of the drivers, the exclusivity of the licensing
and distribution channels, MSEP could expects the business of wholesale
manufacturing and licensing to play an important role of revenue growth in 2005.
Keaveney concluded by saying, "We've already begun executing our 2005 strategic
plan and will update the investment community as we accomplish key milestones. I
am truly excited about this industry and the opportunities before us. As always
I appreciate your support and continued trust in management and the future of
MotorSports Emporium, Inc. and its subsidiaries."
About Motorsports Emporium
Motorsports Emporium, Inc. (OTCBB:MSEP) is a fast track new company in the Motor
Sports industry targeting amateur and professional enthusiasts who participate
in die cast collecting, automobile restoration, high performance accessories,
race venues and product licensing. To purchase products visit www.ScaleCars.com
or for further information about MotorSports Emporium, Inc. contact: Mark
Wolkos, at (480) 556-0821.
This news release may include forward-looking statements within the meaning of
section 27A of the United States Securities Act of 1933, as amended, and section
21E of the United States Securities and Exchange Act of 1934, as amended, with
respect to achieving corporate objectives, developing additional project
interests, the company's analysis of opportunities in the acquisition and
development of various project interests and certain other matters. These
statements are made under the "Safe Harbor" provisions of the United States
Private Securities Litigation Reform Act of 1995 and involve risks and
uncertainties which could cause actual results to differ materially from those
in the forward-looking statements contained herein.
SOURCE: Motorsports Emporium, Inc.
CONTACT: Motorsports Emporium, Inc.
Mark Wolkos, 480-556-0821
Copyright (C) 2005 Business Wire. All rights reserved.
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