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Tuesday, 06/22/2010 9:15:01 AM

Tuesday, June 22, 2010 9:15:01 AM

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NEWS ! SREH Launches Branding Initiative to Support Progressive Growth as Holdings Entity

Strategic Rare Earth Metals (PINKSHEETS: SREH) CEO Tony Dibiase announces that the company has completed initiatives to form SRE Holdings to serve as the company's flagship banner for its subsidiaries, Scientific News International and Mobile2Earth. The move was made as part of a branding strategy to foster maximization of project exposure without interfering with market progress on the publicly traded side of things with a company/ticker change. "SRE Holdings will be the face of what we've cultivated as a media conglomerate with SNI and Mobile2Earth," explains Dibiase.

The company purchased the domain www.sreholdings.com today to serve as the home of its new corporate website which will feature online headquarters for Scientific News International and Mobile2Earth with comprehensive yet user-friendly product descriptions. It will also include timely news and progress updates to enhance accessibility and transparency for shareholders.

Further, SREH is under process of updating OTCMarkets with an Initial Disclosure and Information submission on the horizon of "many updates for both SNI and Mobile2Earth including a credentials based social networking platform for Scientific News International and the launch of an attractive mix of categorized iphone apps toward additional immediate revenues," adds Dibiase. Details are forthcoming. "All the while Mobile2Earth (www.mobile2earth.com) is working diligently on the development of iphone 4 apps to make use of its multitasking, video conferencing and HD video editing capabilities, and I definitely see a synergy therein with the two companies in the near future. We feel that both companies, one positioned in a prosperous niche, the other with wide appeal, will serve as a powerful foundation for SRE Holdings in bringing short term growth and sustained long-term value for shareholders."