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Tuesday, June 22, 2010 6:44:05 AM
You are welcome! We can speculate that if the current rate of sales from the DRTV ads stay at the same rate, the the Estimate monthly projection could be multiplied by 12 to get a yearly sales/revenue rate. Using a 70% margin, you come up with the GC, Gross Contribution with is the 'profit' before operating expenses.
If our numbers are correct, it looks like the DRTV will be able to easily self-fulfill so that advertising continues. This is what WB needs before the NA so that consumers can go to a store to get WC.
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