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Monday, 06/21/2010 2:20:56 PM

Monday, June 21, 2010 2:20:56 PM

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APRO Special Products/Services Focus: Benefit Marketing Solutions

http://www.rtohq.org/02642apro-apro-special-productsservices-focus-britelite.html

August 18, 2009

Don’t lose your customers because they are losing their jobs.

Economic times are difficult. The jobless rate is at an all time high. Customers are being laid-off. Companies are downsizing or closing, Jobs are being terminated. This affects your business because when this happens to a customer they typically cannot keep their merchandise.

Help your customers and yourself by implementing a benefit program through Benefit Marketing Solutions that includes the Involuntary Unemployment benefit. This benefit can help customers keep their merchandise on rent when they are laid-off, when their job is terminated, when they lose their job due to downsizing or plant closure, or if there is a work stoppage or strike.

This benefit helps make the member’s rental payment until they return to work, or for four months or when $1,000 is paid in benefits. “A benefit like this can help customers get through a difficult time and help rental dealers keep good customers,” said Susan Matthews, Executive Vice President of Benefit Marketing Solutions. !

This isn’t the only benefit rental customers receive as a member of the program. They also receive a number of benefits that will save them money on every day needs like groceries, automotive service, prescriptions and much more.

“Our program provides companies a menu of benefits so they can select the ones that fit their customer’s needs such as service protection after the customers own the merchandise, replacement protection if the member’s merchandise is stolen, accidental death and dismemberment protection, savings through Entertainment and discount medical benefits,” Matthews added.

Rental dealers can sell this program in addition to their LDW coverage so they retain those fees and generate new revenue through the benefit program.

“There are no upfront costs or start up fees to begin selling our program so a company has nothing to lose by implementing the Club and they have so much to gain,” Matthews said.

If you are interested in learning more visit the Benefit Marketing Solutions booth (#304) at the APRO show in Las Vegas or call Susan Matthews at 888/322-6705. If you already have a benefit program through BMS, but don’t have the involuntary unemployment protection, talk to us about adding this valuable benefit to your offering. Let us help you increase your revenue and retain your customers.

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