Friday, June 18, 2010 9:59:44 PM
Knowing potential exists (for growth relative to retailers or TV/Cable channel airing - just not their timing), one can wait as more pieces of the puzzle fit together and builds a better and stronger picture.
As long as more pieces are being added and structure is being built to support a larger initiative towards achieving the business plan - worrying about daily/weekly sentiment is more a traders game -
If done the DD, let events take their course on this USA initiative.
DRTV just started (two week trial) and likely will start a new two week revised trial through end of June (imo).
Got conference call coming up, lets listen to Udell and his 25 state initiative involving c-stores and others and tie-in to DRTV, retailer growth
Got ECRM and 40+ appts with Fantus in July with large USA retailers and tie-in to DRTV, retailer growth
And still have USA NA wild card(s) potentially in play, retailer growth
And not to forget Lancaster, and their 15,000 retailer network with full page advertisement in their upcoming magazine
Not to mentioned continue growth in Canada and inroads hopefully in Germany, Korea, South Africa by 3rd quarter.
But largest piece to me is the USA initiatives. Looking for them to build upon one another in time.
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