Winning Brands Corporation (WNBD)

[J-Rhino]

Expect that number to increase over the coming weeks and months. It takes most consumers 5 views before they will order.

Frequency—Even with high coverage, it is insufficient for a target audience member to have just one `Opportunity To See (OTS)' the advertisement. In traditional media, around five OTS are believed required for a reasonable impact. To build attitudes that lead to brand switching may require more. To achieve five OTS, even in only 70 per cent of the overall audience, may require 20 or 30 peak-time transmissions of a commercial, or a significant number of insertions of press advertisements in the national media. As these figures suggest, most consumers simply don't see the commercials that often (whereas the brand manager, say, sees every one and has already seen them many times before their first transmission, and so is justifiably bored).

http://en.wikipedia.org/wiki/Advertising_media_selection