U.S. Microbics, Inc. (fka BUGS)

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NEW POSTING BY BUGS CEO 6-15-10 (LINK BELOW)
BUGS bioremediation technologies cleaned up the Santa Barbara Oil Spill remains in the 1960’s, decontaminated the Queen Mary cruise ship in the 1980’s, treated tar balls at Guadalupe Beach, and removed crude oil from tar pits in the 2000’s together with 100’s of other cleanup project in the interim.

Everyone who fully understands our bioremediation products and services knows that our solutions are better, faster, cheaper, and safer for the environment!

Our solutions turn toxic hydrocarbons into non-toxic water and carbon dioxide, by creating conditions that promote the growth and appetite of microbes we add to the contamination site. These single-cell “bugs” literally eat toxic organic chemicals. When the toxic-chemical food supply is gone, the microorganism populations die and become a natural amendment to the soil. Our proprietary blends of Nature’s own microbes are as useful as bread yeast, and just as harmless yet they make contamination disappear with ease.

So why doesn’t the world beat a path to the door of U.S. Microbics to engage our services?

The first part of the answer is that we are in the process of reactivating the technology and collaborating with other companies to deploy the products at environmental disasters such as the Gulf Oil Spill and effected areas. Our recent teaming agreement with Pacific Sands has both company’s technical staff developing new products specific to the current oil spill disaster.

The second part of the answer is the focus of this blog post: understanding the challenges faced by every innovative technology including our bioremediation solutions.

You’ve probably heard of Isaac Newton’s First Law of Motion: “objects at rest tend to remain at rest until acted upon by an outside force.”

In the environmental industry, the “objects at rest” are the established (read politically correct – more about that in a later post) disposal methods of incineration (“burn it”) and long-term storage or landfill disposal (“bury it” – but not in my back yard!). The providers of these outdated disposal methods are major corporations with a vested financial and political interest in resisting innovation. They don’t welcome change, because the status quo benefits them. Bioremediation is the outside force that is trying to replace their marginally efficient methods with our superior solutions.

“First they ignore you, then they ridicule you, then they fight you, and then you win.”

— Gandhi

U.S. Microbics is working to change the status quo in the environmental industry. Fortunately, the Environmental Protection Agency (EPA) is on our side in fighting the Goliaths. The EPA recognizes the tremendous untapped potential of bioremediation as a viable alternative to the industry-dominating “burn” and “bury” technologies (see EPA Article here).

Whenever an innovative technology is introduced, patterns of resistance are predictable. According to one widely cited study on innovation, only 3.5% of people and companies are immediately receptive to any type of innovation. These companies are the primary focus of U.S. Microbics’ marketing and sales efforts for its bioremediation products.

The market response to reactivating our technology has been overwhelming and our new challenge is to connect with companies and partners who have the capital and deployment resources to utilize our rich history of bioremediation technologies which change the industry, one clean-up site at a time.



http://www.bugsatwork.net/