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Re: just_an_ant post# 134985

Thursday, 06/10/2010 11:18:33 PM

Thursday, June 10, 2010 11:18:33 PM

Post# of 241070
So the CEO of WNBD does his research on an investment board? Now that's not only pathetic it's scary. This may explain why operating cost is running 3 times sales or why advertising cost are over 65% of total sales. We just had an announcement of an addition 73 stores but based on current sales per store we would need another 8,800 stores just for sales per quarter to equal operating cost of $423,000 per quarter. With 5000 stores and total sales of $159,000 that means the average store is only selling about $31 worth of WNBD products in the entire quarter or a whopping $10 a month. How long will a store carry a product when it's taking up shelf space for $10 worth of sales a month? And no, I don't subscribe to Family net nor do I watch the stations they are running the DRTV ads on. This post is NOT spam and it's NOT off topic. It's about WNBD, sales earnings and the question asked by the WNBD CEO.