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Wednesday, 09/25/2002 11:26:23 AM

Wednesday, September 25, 2002 11:26:23 AM

Post# of 93821
MEDIA ENABLING UNVEILS THE DATAPLAY-ENABLED VERSO-USB AT PHOTOKINA

(Cologne, Germany - September 16, 2002) - Media Enabling and Dane-Elec have joined their expertise to bring Verso-USB, the DataPlay-enabled universal portable storage system designed for digital photographers, to market. Verso-USB will be presented at Photokina (Cologne, September 25th-30th , 2002), the most relevant event in digital imaging. Media Enabling and Dane-Elec can been seen at Photokina in Hall 5.1, Stand C018.

Media Enabling, the 1st European partner of DataPlay, and Dane-Elec, a major producer of Flash memory, have joined their skills so as to enable the launch of the new device.

Verso-USB is a compact and portable universal storage system that enables data transfer from any Flash memory to DataPlay digital media. Flash memory supported includes the IBM-micro Drive, Compact flash I, Compact flash II, Smart-Media, Memory-Stick and Secure-Digital Multi-Media Cards.

Verso-USB works as a standalone unit, powered by a Li-ion battery, but when connect via USB to a PC or laptop it becomes a DataPlay driver, which supports bi-directional "drag & drop" operations from/to all supported media.

An upgraded version of Verso-USB will also be available, featuring a build-in output for RGB-signal for rendering of pictures on a TV screen.

Verso-USB will be presented officially at Photokina and is scheduled to be available to consumers in Europe by the beginning of 2003. Media Enabling will be hosted at Photokina by Dane-Elec (Hall 5.1 Stand C018). Dane-Elec will operate as the exclusive distributor of Media Enabling products in several European Countries.

About Media Enabling
Founded in 2001 and based in Italy, Media Enabling is among the first DataPlay development partners, and is the most advanced in all of Europe. The company is focused on developing hardware and software applications for the DataPlay technology, both as a development partner, and as a complete system supplier. Media Enabling is currently building a growing number of strategic partnerships with major players in the audio, digital photography, video, wireless, gaming and computing markets. www.mediaenabling.com

About Dane-Elec Memory
Founded in 1985, DANE-ELEC MEMORY is Europe's leader in the manufacturing and distribution of memory modules for computing, telecommunications and digital photography. It is the only firm in its sector of activity to be so specialized. Present in France, Germany, Belgium, the Netherlands, the United Kingdom, Denmark and in the United States by its DANE-ELEC's subsidiaries, DANE-ELEC MEMORY continues to grow in the North-American market and diversifies its activity through INTERVALLE, specialized in telecommunications and networking solutions. The Group has assembly and manufacturing units for memory modules and Compact Flash in Ireland and in California as well as a planning department in Ireland specialized in memory design. In 2001, DANE-ELEC MEMORY's sales amounted to M€ 180. DANE-ELEC MEMORY is currently listed on the Second Market of the Paris Stock Exchange (Sicovam code: 3677).

About DataPlay, Inc.
DataPlay, Inc. was incorporated in November 1998 to develop a Web-enabled digital content recording and distribution media for portable Internet appliances and hand-held consumer entertainment devices. Visit DataPlay on the Internet at www.dataplay.com.

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