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Wednesday, June 09, 2010 3:48:07 PM
Surpassing the 5,000 store mark is more than a psychological benchmark for Winning Brands. "Several years ago, when nobody heard of Winning Colours, we set the 5,000 store target as the critical number that could make us self-sustaining and provide a good cashflow platform. The reason is that this number of stores, with sufficient product velocity, can generate enough business to be highly profitable. Now we have those stores and will work with them to increase product velocity," says Winning Brands CEO, Eric Lehner, adding – "We are also setting our next major goal to 20,000 stores – the momentum is with us now."
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