NEWS
Winning Brands Joins First ECRM - 40 Confirmed Appointments
Setting provides structured buyer contact for Winning Colours Stain Remover
Winning Brands Corporation (Pink Sheets: WNBD, Frankfurt: WMU) www.WinningBrands.com, manufacturer of advanced cleaning solution Winning Colours Stain Remover with HydroLift™ stain removing technology, has been accepted for the first time to participate in the Household Cleaning Section of an ECRM conference to be held in Chandler, Arizona July 25-28, 2010. Winning Brands' new DRTV marketing platform for Winning Colours enables Winning Brands to immediately ramp-up its presentations to retailers of various kinds because of the popularity amongst retailers of brands that are supported through DRTV. The ECRM environment is favoured by a growing number of retailers and manufacturers for its efficiency in bringing buyers in touch with new products for their stores; www.marketgate.com/AboutECRM/Testimonials.aspx. Winning Brands confirms that over 40 appointments have now been booked for the presentation to buyers of Winning Colours Stain Remover at the event in July.
Winning Brands Key Account Manager, Steve Fantus, Steve@WiningBrands.ca, has been waiting for this opening. "I am a big believer in the efficiency of this format and have been looking forward to the completion of the Winning Colours DRTV to present in this environment. There are additional upcoming ECRM's that we can attend - this is only our first. Naturally we are also communicating with retailers and distributors who are not part of the ECRM system as, but this is a great way to build our base."
Winning Brands Director of Product Training, Lorne Kelly, Lorne@WinningBrands.ca will assist Mr. Fantus in the presentations. Reached by telephone for comment, Mr. Kelly is enthusiastic about the ability of Winning Colours to gain new fans; "I am on the road heading back at this moment from the Gulf Coast, where I have been on a fact finding mission arising from the current clean-up situation. It's great to see the reaction of people who discover Winning Colours for the first time, wherever they are. In my work as Training Director, I see people all day long who have never used Winning Colours and I also see their initial reaction. That's why I am confident that getting retailer listings has a lot to do with generating actual first-hand experiences for buyers. ECRM is the perfect environment because buyers commit to come to us, with everything in readiness for that one-on-one experience. I hear that we already have 40 presentations booked. That's probably close to the maximum number even possible within the duration of the event. I'll be ready to share what I have learned from the front line training new stores that carry Winning Colours."
