Prime Rate Investors Inc. (fka PRRM)

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NEWS!!!!!!!!!!!!!!!!

Prime Rate Investors, Inc. Subsidiary ADK TV-33 To Sponsor Banff Mountain Film Festival
via COMTEX

January 13, 2005

LAKE PLACID, N.Y., Jan 13, 2005 (BUSINESS WIRE) --

Prime Rate Investors, Inc. (OTC.PK: PRRM) announced its subsidiary Adirondack TV-33 is co-sponsoring the Banff Mountain Film Festival's tour stop in Lake Placid, NY on Sunday, February 6, 2005 at the Lake Placid Center for the Arts. "We are pleased to be sponsoring Banff's tour this year. Our participation in the prestigious event enables us to build strategic relationships with eminent filmmakers and prestigious organizations including the Banff Centre and Chestnut Mountain Productions in addition to a large pool of outdoor sports industry contacts that are the basis of our advertisers," said PRRM director and ADK TV-33 sales manager Jamie Morris.

The Banff Mountain Film Festival is an annual international competition featuring the world's best films on mountain subjects. In 2004, the festival screened 57 finalist films, chosen from more than 330 entries from 46 countries. The film festival is organized by Mountain Culture at The Banff Centre in Banff, Canada.

The 29th annual world tour will stop in 250 locations around the globe, from Fairbanks, Alaska, to Torres del Paine, Chile, and Tokyo, Japan. For film and ticket details visit http://www.chestnutmtnproductions.com/banff/banffhome.htm.

Prime Rate Investors (OTC.PK: PRRM) is a multi-media holding company with interests in outdoor sports, e-tail, retail, print, web, television and film. The company's strategic relationships with multi-faceted, outdoor sports entities allow it to offer diverse advertising solutions to businesses seeking multi-media exposure. Based in Stowe, Vermont, its wholly owned subsidiaries include: High Angle Media, Inc., a video production company and Stowe TV-10, an RSN network affiliate and cable broadcast company that reaches nearly a million viewers annually.

For more information, visit the company's websites www.prrm.us and www.highanglemedia.com.

This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic and business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

SOURCE: Prime Rate Investors, Inc.

Prime Rate Investors, Inc. Dan Burgess, 802-253-0199 [e-mail] http://www.prrm.us

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