IVEH - Ives Health Company (fka IVEH)

[jmhollen]

Ives Health Founder Scheduled to Interview on Wisdom Radio, RadioNet and MarketMarquee This Week

Discussions to Surround T-Factor and Company Revenues
BUSINESS WIRE

CLAREMORE, Okla., Feb. 21 — Ives Health Company (OTCBB:IVEH) announced today that the Company's Founder and Chairman of the Board, Keith Ives, will be interviewed by Wisdom Radio, RadioNet and MarketMarquee this week.

Keith Ives stated: "We are beginning to receive more attention from the media as T-Factor(TM) gains momentum. The response from the HIV community has been much greater than we reasonably expected and we believe T-Factor(TM) is the only naturalpath remedy on the market capable of increasing T-Cell counts dramatically. We expect this trend to continue."

The schedule is as follows:

Wed., Feb 21 MarketMarquee (not available live)
Fri., Feb 23 RadioNet Internet Talk Radio (not available live)
Sat., Feb 24 Wisdom Radio 12:00 noon CST


Check your local radio listings for availability in your area (also available through webcasting at http://www.wisdomradio.com).

Wisdom Radio will have a listener call-in segment during the interview in which the public will be able to ask questions of Keith Ives. Members of the public can call 1-800/655-2112 during the interview for more information. RadioNet will accept suggested questions from the public that are submitted prior to the interview. Please e-mail suggestions to [e-mail].

Links to the archived interviews will be provided on the Company's website at http://www.iveshealth.com. The results of the Java Project, the revolutionary study confirming the potency of T-Factor, are also posted on the Company's website. According to many popular sources, over 250 million people are infected by HIV worldwide.

About the Java Project and T-Factor(TM)

The Java Project was a landmark AIDS study carried out by Dr. Slayton-Bedeen, along with the World Health Organization in Jakarta and Bangkok. The project found that new hormonal inhibitors of the Human Immunodeficiency Virus (HIV), like T-Factor(TM), might initiate profound and sustained suppression of HIV replication. The T-Factor(TM) formula was administered to 186 HIV-positive patients of Asian descent with elevated HIV RNA and decreased CD-4 counts, over a period of 24 weeks. The results were dramatic, with over 80% of patients experiencing documented decreases in HIV RNA and enhanced CD-4 counts after 24 weeks.

The T-Factor(TM) formula, acquired by Ives Health Company in 1998, is all-natural, has virtually no side effects, and is readily available over the Internet at http://www.iveshealth.com. T-Factor(TM) currently costs less than $50.00 per month, versus as much as $2,400.00 per month for current HIV drug therapies. According to Ives Health, T-Factor differentiates itself from other HIV drugs under development, like the Gilead Sciences (Nasdaq:GILD) product, because T-Factor is all-natural with virtually no side effects, yet has been proven effective in over 80% of tested patients. T-Factor is currently available on the market.

New studies are ongoing in the United States and recently began in Europe. Findings will be released as the data is reported and validated. T-Factor(TM), not a cure for HIV, is intended to extend the lives of those afflicted with the virus.

About Wisdom Radio

Our family of media outlets -- WISDOM(R) Internet, WISDOM(R) Television and WISDOM(R) Radio -- were created to respond to our country's booming appetite for information about personal growth, alternative medicine, social consciousness, spirituality, relationships and global issues.

Our champion for the WISDOM(R) family is Turner Vision founder/president Bill Turner, an altruistic, optimistic man who strongly believes in the universal laws of nature. Motivated by his own thirst for knowledge about how to better himself, he launched the three Turner Vision affiliates -- the much-lauded WISDOM(R) Television, WISDOM(R) Radio and now WISDOM(R) Internet.

About MarketMarquee

MarketMarquee is an Internet-based business specializing in investor relations. MarketMarquee strives to provide the ultimate service to its clients and members through customer profiles, interviews, and investor relations. Since its inception, MarketMarquee.com has become one of the Internet's premier destinations for corporate interviews. According to a spokesperson from MarketMarquee: "Too many publicly traded companies neglect to communicate their corporate vision with the investment community. MarketMarquee.com gives management of all companies the opportunity to successfully communicate its goals with the general public -- free of cost." All interested parties may direct inquiries to [e-mail].

About RadioNet

Founded in 1994 in Santa Cruz, California, RadioNet was one of the first radio shows to chronicle the digital revolution. Started on the local station KSCO, RadioNet enhanced traditional radio with streaming audio technology to bring the show to a worldwide audience. Exploring topics such as privacy, free speech and how-to's, the RadioNet crew hosts the people who make it happen on the Internet. From Mark Pesce, the creator of VRML, to Esther Dyson, one of the founding members of the Electronic Frontier Foundation, the RadioNet crew explores the how and the why of the Internet.

A Vivo recording of a 1997 television interview with John Bates and Scott Free of RadioNet on The Internet Cafe can be found at: www.cmptv.com/internetcafe/shows/97-98/0142radio/0142a-videos.html.

About Ives Health Company

Ives Health Company is committed to improving
consumers' "total health" through their high-quality natural remedies and homeopathic medicines. Ives product formulations use 98.3% pure natural ingredients and deliver an astounding 90% of the active ingredients into the bloodstream. The Company's products compete in the $99.2 billion diet and nutritional product arena under the following branded names: Pharmacy Health and Diet Program(R), T-Factor(TM) Immune Enhancement System, Vegi Bears(TM) (a nutritional snack) and other natural remedies for aches & pains, acne (a non-topical oral treatment), allergy, antacid, arthritis, cough & sore throat, energy, headache, sinus, PMS relief, prostate relief and cholesterol control, among others. Please visit http://www.iveshealth.com to purchase or to learn more about the Ives family of homeopathic medicines, weight management and natural remedy products.

Copyright 2001 Business Wire