KKD report - Loop Grand Opening
I don't know how I managed to miss the free donuts last week, but I did. Strategically, it was the one place where I could have completed the all important taste test, a vital element of this report. If this was a paid position, I should have been fired for gross negligence.
So anyway, on Friday there was an invitation only private party. Purely in the interest of scientific investigation, I attempted to impersonate a VIP donut executive. I was unsuccessful. Consigned to looking through the window in the Autumn drizzle, I observed the following: The store looks good. All signage, fixtures, cash registers and personnel were in place. The store is bright and attractive, in a 50's type motif. Most important, the donut machine was operating. At the time, it was running at about 40% capacity. This was for testing purposes. Believe it or not, there was a kid sticking each donut with what looked like a donut thermometer. In the manner of some kind of a German car mechanic. Very precise looking, and to a non-donut insider, impressive.
Finally, today was the long awaited grand opening. No way was I getting in there this morning. Lines out the door. Came back in the afternoon. Got in. One thing did strke me as odd though. No less than three uniformed security guards. Don't know if they were expecting an unruly donut crowd, or were just protecting the customers from terrorists. Still can't figure it out. Anyway, was able to finish the long awaited taste test. Hot donuts are good. I mean really good.
Should be a big hit. Plus a lot of free media coverage. Local TV and radio reports all day. But I still don’t know if I would buy the stock.
