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Wednesday, 06/02/2010 12:01:02 PM

Wednesday, June 02, 2010 12:01:02 PM

Post# of 81470
RightSmile, Inc. (PINKSHEETS: RIGH) (www.RightSmile.com), the leader in Cosmetic Laser Teeth Whitening, introduces DentiGel (http://www.dentigel.com ), a line of teeth whitening products designed exclusively for the Dental Professional through its wholly owned subsidiary DentiGel, LLC.

In a move designed to further expand the market reach of RightSmile®, DentiGel is being introduced to the Professional Dental market. As of 2008 The Kaiser Family Foundation reports that there are 230,000 dentists in the US, of which 190,000 are in a general dental practice. It is the first year goal of RightSmile to see that DentiGel makes a modest penetration of 1% of the total available market... this translates into estimated yearly sales revenues in excess of $10 million dollars.

DentiGel is where Chemistry and Engineering meet to enhance the incidence and experience associated with In-Office Dental Cosmetic Laser Teeth Whitening. Dental professionals have often watched their number of in-office teeth whitening procedures decline, as other competing technologies have emerged and eroded their business. DentiGel puts the Dentist back in the driver's seat, the revolutionary combination of a one-size fits all pre-loaded mouth tray and customized Carbomide Peroxide Gels with extended shelf-life and buffers to reduce the temporary issues associated with teeth whitening, tooth sensitivity and gum hyper-oxidation, coupled with a aggressive price point... allow the Dentist to compete against these market usurpers... DentiGel provides a win-win solution for the Dentist and Patient.

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