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Strategic Rare Earth Metals (PINKSHEETS: SREH) Announces New Business Initiative and Corporate Acquisition

Press Release Source: Strategic Rare Earth Metals, Inc. On Tuesday June 1, 2010, 8:00 pm EDT

NEW YORK, NY--(Marketwire - 06/01/10) - Strategic Rare Earth Metals, founded in 1997, (Pinksheets:SREH - News) announced today that the company has completed its six month reorganization of its development, finance, and management teams to create mobile applications for the Apple IPhone platform. The company will focus its core objectives towards the development and sales of unique IPhone applications, many of which will deliver cutting edge information and solutions to mobile devices for consumers and business professionals.

A company spokesperson elaborated, "The mobile device arena is quickly evolving and our experience in technology, unmatched expertise in search engine marketing, and planned future acquisitions of companies focused on the rapid delivery of electronic information will allow Strategic Earth to deliver unique, cutting edge mobile applications which consumers will find practical and thus want to purchase for everyday personal or business use."

About Strategic Rare Earth Metals
Strategic Rare Earth offers end-to-end iPhone Application Development services -- from iPhone App Concept Development to actual App Development to App Marketing and Promotion. We approach iPhone Application Development in a systematic and organized way. We coordinate with clients right from scratch. We work with them through the Concept Development of the app to be created and the feasibility of creating such an app. Our Concept Development process involves research and analysis on the scope of the application, its USP, its target users and the mileage it will offer the client's brand. Our feasibility studies will gauge the economic, technical, schedule and operational feasibility of the app in question depending on its practicality and competitive advantage. Based on the Feasibility study, we set a schedule to build the App Concept we developed together with the client. To start with, we help clients in setting up a Developer Account at the Apple App store. We walk the client through the development processes, schedules and marketing. Our iPhone developers are skilled in Apple's developer tools like Xcode, Cocoa Touch framework and Objective C. Leveraging the best of Apple's technologies and using Cocoa's APIs, our iPhone programmers create a tightly-integrated Xcode development experience that makes adding animation, networking, appearance and behavior to apps easier, with just a few lines of code.

Our iPhone app development team is strict on meeting optimum time-to-market periods. Working in collaboration with clients, we monitor the App Development process and check for risks and bugs. Our applications are original and innovative enough to cut through the noise of the App store and offer a high-level user experience. Understanding the core processes of iPhone app development, we build third-party applications that are as interactive and easy-to-use as native applications.

About Mobile2Earth.com

Mobile2Earth offers end to end IPhone Application Development services-from IPhone App Development to actual App Development to App Marketing and Promotion. Mobile2Earth does not stop with IPhone App Development. We guide clients in submitting the App to the Apple store and getting it approved. After the rigors of app approval, we work towards marketing and promoting the app to increase its visibility online. Our current library of successful applications, many developed in conjunction with our partners, makes us a leader in unique and practical apps for the IPhone.

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements as a result of various factors, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Strategic Rare Earth Metals, Inc. under take no obligation to update such statements.