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Re: yoyomama post# 69465

Thursday, 05/27/2010 8:46:06 PM

Thursday, May 27, 2010 8:46:06 PM

Post# of 157003
I don't know how Ike is positioning the sales strategy with ambassadors. However, any ambassador with some sales experience and know-how could get an appointment in a big company like Apple.

It's all about finding the right entry point and articulating value. It's possible that some larger companies may want face-to-face meetings, but the relatively small expenditure may get approval from lower to middle management.

However, I would agree that sending emails into Fortune 500s is probably not going to get an ambassador anywhere. It will require researching the account, finding a good entry point, targeting a value statement to that contact, making some phone calls, and building a value proposition.

I believe we probably have ambassadors right here on this board with the experience and ability to do that even at larger companies.
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