Advanced Micro Devices Inc (AMD)

[ChrisC_R]

Even Intel amazed at their ability to turn bull$hit into ca$h:

"We also asked Intel if they had any tricks up their sleeve for regaining the definitive performance crown this year - unfortunately their answer was no. It appears that a lot of upper management at Intel is a bit astounded by the success of Centrino, noting that it is a full blown success achieved on features and a full platform and not purely performance. There's also this idea that performance right now is good enough for most desktop users, and fighting over a handful of percentage points that won't be appreciated is a silly battle to win.

So for the near future at least, it seems like what we've published in previous Intel roadmaps is all we're going to see from them. What remains to be seen is if AMD will be able to continue to convert Intel's lack of focus on absolute performance leadership into marketshare for AMD."

http://anandtech.com/tradeshows/showdoc.aspx?i=2317&p=2

Branding and "blue crystals" work, so let's hope AMD can afford a little more investing in "platforms". Looks like the Turino64 launch is a good start.....