The D Word or "Dilution" The only thing a start up company has to raise capital is stock... MMRF doesn't have a history of company business successes to take to a bank for funding...no assets, receivables or margins. In order to execute any business plan you need cash. So they sell shares or offer warrants, options or conversion rights to raise cash, that is the reality! Dilution can hurt exchange stocks perceived value. Why would you put your money into a story belief and want them to raise the cash needed to succeed? The thing wrong about dilution hurting a startup is, dilution effects is the EPS. MMRF is a startup company and DOESN'T have earnings, so they don't have an EPS...EOM