Something else I just thought of, it's sort of obvious and been talked about on I-hub frequently, but home emergencies is a nice little market. If my toilet blew up all over my bathroom or a sink blew up in my kitchen, the first number I would call would be Go800Plumber or any local name brand Go800 that I was aware of
I cranked my Air on for the first this summer on Friday of last week. Guess what. It didn't blow cold air. I had to look up a number for an air conditioner repair place. Go800Cooling, Go800HeatandCold, Go800ColdAir, Go800HotAir, etc.
Go800RoofRepair, Go800electrician, what are you going to do in the middle of the night and your carbon monoxide detector goes off? Go800Carbon or something similar.
Oh, well just some thoughts
Brad