Wednesday, May 26, 2010 10:04:28 AM
................I have no need to be right or wrong, i'm a little more grown up then that. LoL
Look at any of their products, everyone is a sub-part in each part of the market they appear in, not the premier part. Its obvious. Your looking at just the parts they are in, your not looking at the parts they are not in. Its a fact, you can see it in their own marketing plan indicated on their web site, you can see it any of their filings. Althought they may be "present" overall in the market in many areas, they are just present in those areas. For each area in which they are present they are only at the skirt of that area because with the exception of only a few there are too many other competeting products in the same genre and some of those they have failed to secure business with when they could have done so.
So i'm not trying to argue with you, you wanna be right then OK you go ahead and be right.
I know what the numbers say, I can see what the market is in the areas they are present, I can see others introducing products and innovation in those areas and Martek just sitting there doing nothing, I know the numbers because I hold stock in some of the companies they compete against and I have done the research, they have not penetrated the market and are not dominate in any area of the market with the excpetion of a few and thats only because there are so few competetors in those areas to begin with (the baby formula for example).
BEHL has a much better view on the market in the approach they are taking because instead of being focused on one company with specific nicnes in the market for Omega 3, they are focused on a variety of companies who represent many areas of the market for many different products .... vs.... Martek that focues only on the ones they are in already. Yes, BEHL has a much more focused view.
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