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Has Genius Products Sold The Rights To Scratch?

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Scratch: The Ultimate DJ videogame coming to iPad, iPhone, and PC in 2010

Highly Anticipated Videogame Announced for Several New Platforms, Bringing DJ Gaming to Players Anywhere and Everywhere

Numark, the world’s leading manufacturer of DJ technology and the managing partner in Scratch DJ Game LLC, announced today that the highly anticipated Scratch: The Ultimate DJ is now in development for iPad, iPhone and PC platforms, and the game is expected to hit store shelves later this year. Scratch combines free-form DJ tricks with great rhythm gameplay and features songs from the biggest names in Hip Hop.

“Much in the same way Numark sets industry trends in DJ’ing and mixing, Apple is changing the way people think about and interact with portable computing,” said Jack O’Donnell, President and CEO of Numark Industries. “We see innovative new platforms like the iPad as a perfect fit for Scratch: The Ultimate DJ, and we look forward to bringing the excitement and creativity of DJ’ing to gamers of all skill levels across a wide variety of platforms.”

Numark and its sister companies Alesis, Akai Professional and ION Audio have a long history of developing successful products that integrate with Apple mobile devices, including DJ products like the Numark iDJ & iDJ2, portable sound systems like the Ion Audio Block Rocker, professional recording systems like the Alesis iMultimix series, and music production tools like the Akai Pro SynthStation25.

Scratch: The Ultimate DJ is the only game that delivers the thrill of interacting with both classic and modern Hip Hop tracks in new and creative ways. The game allows players to effectively remix the song while they’re playing by mixing their own beats and effects into the track using a hardware peripheral called the Scratch Deck, which blends a touch-sensitive turntable and crossfader with a series of beat pads. The turntable is based on Numark’s professional line of DJ turntables, and the beat pads are identical to the pads on the iconic MPC from Akai Professional, which is the foundation of virtually every major Hip Hop track produced in the last 20 years. Additionally, Numark has developed a new full-function dual-turntable controller that enables players to manipulate both turntables simultaneously, which will be available for use with the game on a variety of platforms.

About Numark Industries

Numark Industries is the world’s leading manufacturer of professional DJ equipment, and is recognized for providing progressive breakthrough technology. Since 1971, Numark has designed and delivered innovative products and numerous music industry "firsts." For more information, visit www.numark.com; images are available at http://www.numark.com/media.

About ION

ION Audio is known for cutting edge consumer electronics and gaming products, including the Drum Rocker premium drum set controller for the Rock Band franchise, which won the Game Critics Award for Best New Hardware Product at the E3 Gaming Expo. For more information, visit www.ionaudio.com; images are available at www.ionaudio.com/media.

About Akai Professional

Since 1984, Akai Professional products have been a staple of modern music both in the studio and on stage. With intuitive design and cutting edge features, Akai Professional is one of the world’s most influential manufacturers of musical electronics. For more information, visit www.akaipro.com; images are available at http://www.akaipro.com/media

About Alesis

Alesis manufactures a full line of professional audio and musical instrument products capitalizing on its strengths in digital, analog, semiconductor, and transducer technologies. Alesis delivers revolutionary product solutions to the music and audio production industries. For more information, visit www.alesis.com; images are available at http://www.alesis.com/media.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6305398&lang=en

Contacts
Numark Contact:
Adam Cohen
Director of Marketing & Business Development
401-658-3131
[e-mail]
or
Cashmere Agency Contact:
Brianne Pins
Public Relations
323-252-3633
[e-mail]

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