"Does his mean you can hold a keyword hostage? Say you can't get a generic keyword signed but you believe in another 6 wks you may but at the same time another ambassador has a customer desiring that word, ready and willing to pay. Is this a "too bad, that's MY word", kind of thing???"
This is the sentence that preceded your quote of what I posted. I was referring to not throwing my reserved BRANDS back into the pool: "So now we're down to individual Ambassador initiative and sales creativity. I can't place an artificial time constraint/deadline on my 'brands', after all those brands belong to the branded company."
I will take a more agressive approach with generics, going from one company to another in the SAME AREA CODE. Remember, if a genreric is not a $10,000 National Purchase it's availible by area code.