Expect a surge up to June 1 then a fall back as flippers take, may be a good time to flip and average back. Look for a dramatic jump in volume, even if only temporary, that trend is clear. The freebies end June 1 but will we be informed of how much is being sold, how many accounts are contracted, etc, or will we have to wait through the summer? The more immediate measure of success of this company will be the introduction of "GO800" on TV and print ads, if we see that we will know or at least have a clearer picture. Also, this is a start up company with little or no revenue, they're not likely to purchase expensive ads nationally or even regionally to tout their service, the neighborhood newspaper/penny saver type publications (which are still read as much as pre-computor) may be the way to go in terms of marketing. If the smaller companies succeed with it, the bigger ones will almost be forced to jump on - at whatever price. This is only an opinion - mine.
