Bebida Beverage Company (BBDA)

[huppo]

OK, can anybody tell me how having someone else's charity on the hood of the DRM truck helps BeBevCo? It just represents even less exposure for BeBevCo, doesn't it? KOMA's not even on the hood any longer.

Maybe it's that that FootSoldiers is paying to advertise on the truck, so it's costing DRM less to run the truck (or BBDA less to advertise on it), but unless the truck has KOMA on it, how does it benefit BeBevCo's products at all?

And since BeBevCo is handing over 50% of the proceeds from sales of something or other to FootSoliders (according to the banner), aren't they pretty much now paying for someone else to advertise on the truck?

Actually, I fail to see how this picture has anything to do with BeBevCo at all. They don't own the truck and the KOMA name isn't in the picture, which was the excuse for why the truck repair pictures were on topic. I'd say this picture is officially off-topic.