NeoMedia Technologies, Inc (NEOM)

[juice_toe]

just a snipit:
Thus, moderate sales by insiders ... simply don't mean much. It takes work to know whether or not a sale is substantial. For instance, an executive may have an employment contract that includes an $X loan (where I've heard of $X in the millions), where they moved to the area, wanted to buy a nice house, and the deal is that within N months of being allowed to exercise options, they are required (or encouraged by interest on the loan) to do so. This means that they'd better sell off enough stock to cover the loan, and the taxes incurred from selling the stock. The only way to figure this stuff out is to backtrack through the annual reports and read the fine print.