Wednesday, May 19, 2010 9:10:48 AM
http://www.marketwire.com/press-release/SK3-Group-Inc-Acquires-Medical-Tourism-Firm-PINK-SHEETS-SKTO-1263175.htm
MIAMI, FLORIDA--(Marketwire - May 19, 2010) - SK3 Group, Inc. (PINK SHEETS:SKTO) has signed a definitive agreement with Healthcare of Today to acquire Premiere Medical Travel Corporation (www.premieremedicaltravel.com), a medical tourism consulting firm.
Premiere Medical Travel ("Premiere") provides foreign governments, high quality international health centers, and global healthcare facilitators with targeted industry research services, analysis, consultation, and insight into the mind of medical travel consumers in the US market. Industry analysts forecast that, by 2014, the global spend in Medical Tourism will exceed $14 Billion. These figures were recently validated in a PMTC proprietary research project. The study revealed that 47% of US consumers responded positively when asked if they would consider traveling internationally for healthcare services.
Premiere's unique consumer-oriented approach builds upon proprietary research to enable established organizations to develop comprehensive messaging strategies and reach consumers directly to increase awareness of their medical services. Moving away from insurance-centricity, Premiere's model allows clients to accurately align their products and services with consumer demand, using predictive models and quantifiable analysis to bring a more systematic approach to their business growth strategy.
Marc LeShay, President of Premiere Medical Travel Corporation says, "Medical Tourism is a modern healthcare reality; we [Premiere] are very proud to be positioned to add this piece of the puzzle to Healthcare of Today. Conversely, their vertically integrated healthcare system represents an enormous resource that Premiere is excited to offer to our clients. The possibilities are endless."
Premiere's leadership features an elite team of professionals, representing US healthcare, Fortune 500 corporations, and academic institutions. Premiere's services provide the client with unparalleled insight into their opportunities within the medical tourism market while providing US healthcare consumers with groundbreaking medical care and expanded choices. Premiere is the latest addition to Healthcare of Today's services portfolio. SK3 Group and parent company Healthcare of Today have announced that SK3 Group will serve as the healthcare services, facilities, education and health plan holding portfolio for Healthcare of Today. SK3 Group recently applied to change its name to Healthcare of Today Services, pending FINRA approval.
Healthcare of Today CEO Henry Jan says, "We look forward to supporting the work Premiere is doing to create a more efficient global healthcare marketplace, and we will benefit from their executives' insight into the international dynamics of the healthcare market to help us determine how we can best provide for patients here and around the world."
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