Wrong bigtime. As a matter of fact, NOOF is almost bullet proof. The PORN business does well no matter what the economy does. Since NOOF is doing big VOD business the consumer doesn't even need to buy or rent porn.
NOOF added 5.2 million addressable subscribers during Q2, which was about one million greater than our expectation of 4.15 million — bringing the total number of addressable subscribers to 72.7 million at the end of the quarter (or 32% above the year-ago period). However, and more importantly, given that the majority of these were added towards the end of the quarter (especially with the VOD households), we believe they did not actually contribute much to Q2 results.
I will add on any weakness and hold for the teens.
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