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Tuesday, May 18, 2010 11:30:53 AM
you still have not posted where you are quoting me on 2nd quarter earnings.
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it won't take 6 months to know if the DRTV is successful......
i think will have a pretty could idea within weeks, with some modifications improved upon in a month.......
the actual $$ revenues won't likely be felt until 3rd quarter filings, but we will know success based on subsequent PRs (who carries the product), and buzz around the boards and internet, store locator impact, neighborhoods, etc.
numbers will just be confirmation of the growth.
even while 1st quarter revenues may not have been what folks like (they were in range with my expecations) and still show growth of approximately 17% (annualized) while store growth appeared to be around 13% for the quarter.
lets see how store growth looks like for 2nd quarter, and then significantly for the 3rd quarter (imo) :)
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