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Alias Born | 12/18/2008 |
Tuesday, May 18, 2010 10:46:26 AM
The new CEO just came on board, and we did go from $0 sales to $30,000. All start up companies don't turn a profit usually until 5 years anyways, but we do have an actual product and it is selling.
I feel the new strategy is going to be cut down advertising cost, and push a larger portion of our advertising into direct online marketing efforts. It is more cost effective and we can directly target people who are looking to buy these types of light bulbs but with an added feature.
If our new CEO is smart, he will cut down on the TV advertising and start doing that to build up sales, and continue landing a retail deal. Even if it is a small chain just to give us street credit.
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