China MediaExpress Holdings, Inc. (fka CCME)

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CCME HUGE NEWS
China MediaExpress Holdings, Inc. Announces Addition of 816 Inter-City Express Buses to Its Existing Network


Press Release Source: China MediaExpress Holdings, Inc. On Monday May 17, 2010, 8:45 am

FUJIAN, China--(BUSINESS WIRE)--China MediaExpress Holdings, Inc. (NYSE Amex: CCME) (“CME” or “Company”), China’s largest television advertising operator on inter-city and airport express buses, today announced that it has signed a framework agreement with a media company to purchase the exclusive right to operate television screens on 816 express buses originating in the Autonomous Region of Inner Mongolia.

This agreement grants the Company the exclusive right to provide television programming and advertisements on 816 express buses managed by several bus operators, for a period of seven years commencing May 1, 2010. In accordance with the framework agreement, CME paid a one-time fee for the acquisition of the operating right to the media company.

In addition, CME signed a seven-year long-term framework contract with the bus operators of the 816 express inter-city buses to supply entertainment programming along with paid advertising. CME will pay the bus operators a fixed monthly concession fee over the term of the contract, with an annual increment of 10%-30%.

Inner Mongolia is China’s third largest region and one of its fastest growing economies, with 18% annual GDP growth since 2005. Inner Mongolia’s economic growth has led to a boom in construction, including new commercial development and large apartment complexes in the region. Over the last decade, Inner Mongolia’s industry has grown mainly around coal, power generation, and forestry-related industries. The local government is now focusing its efforts on developing six competitive industries, namely energy, chemicals, metallurgy, equipment manufacturing, processing of farm produce as well as hi-tech products.

Mr. Zheng Cheng, CME’s Founder and CEO, noted, “With this framework agreement we have increased our presence in Inner Mongolia and have enlarged our network to approximately 22,300 express buses. As previously mentioned, we are focusing our work to meet the demands of our advertising clients who are accelerating their efforts to grow their sales beyond the first- and second-tier cities into less developed markets, including the fast developing region of Inner Mongolia. The addition of Inner Mongolia into our network has enhanced our geographic coverage. This signing of this agreement is a result of the great efforts we have put in the past six months.”