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Re: seeking wisdom post# 63853

Sunday, 05/16/2010 6:56:31 PM

Sunday, May 16, 2010 6:56:31 PM

Post# of 157003
seeking wisdom,

Agreed that consumer awareness of the Go800 service will become very important and become another competitive advantage. This is why it was good to see the following:

6) KinsleyStreet Investors Q: The Ambassador program seems to have been implemented successfully and is gaining attention among investors and customer leads alike. Does television or radio also seem like a possible means of getting the word out on advertising and gaining attention among customers?

Ike Sutton A: We are planning a consumer awareness program for 2011. For the year 2010, we are concentrating our B to B objective which is getting known in the market place and by getting known by advertisers.


This year, the focus is on business-to-business marketing and outreach. Then, we'll reach a time when it will become important to increase overall awareness with consumers. At that point, the idea should be that consumers will "push" additional companies to add the Go800 service. Having a nice list of established corporate customers (and related case studies) will make it easier for new businesses to join.

If executed properly, the plan appears to be solid.

-Bob
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