How has Email Frequency contributed to the company's growth?
The company is actively testing creative pages with Email Frequency targeting the family, adult, and senior citizen market. Everything takes time and the website is being re-done. It is possible that some results from Email Frequency will be seen this quarter, and depending on the tests that will dictate further growth the following quarters. The list is very large and the last thing the company wants to do is to create a page that deosn't get responses. There is testing in very small groups and depending on the responses the company will then move forward with larger mailings.
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