Qualcomm Inc (QCOM)

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IDe's IDweb Selected by QUALCOMM...


for its Product Portfolio Management Solution
Wireless Industry Leader Deploys PPM Solution to Increase Market Responsiveness CONCORD, Mass. - PRNewswire - Jan. 4
CONCORD, Mass., Jan. 4 /PRNewswire/ -- Integrated Development Enterprise, Inc. (IDe(R)), the leading provider of software solutions for product portfolio management (PPM), today announced that QUALCOMM Incorporated , pioneer and world leader of Code Division Multiple Access (CDMA) digital wireless technology selected IDweb(R) as its PPM solution to further increase competitive advantage in the marketplace. IDweb is IDe's flagship software and services application suite well known for its modular, easy to use and comprehensive functionality.

"The next generation of product development management is a time period beginning now when growth companies are focused on increasing development productivity, reducing development costs and being more responsive to and profitable on new market opportunities," said Michael McGrath, co-founder of PRTM, chairman of IDe and author of Next Generation Product Development. "IDe developed IDweb solutions specifically to help growing companies such as QUALCOMM achieve these goals." QUALCOMM purchased IDweb modular applications to improve resource capacity planning and portfolio and program management.

"Only 31% of manufacturing leaders are confident that their New Product Development and Launch (NPDL) process is strategically and financially in control," according to Michael Burkett, research director at AMR Research. In The AMR Research Alert, "Improving Return on R&D Attracts Manufacturers to Product Portfolio Management," May 13, 2004, Burkett wrote, "IDe is a leader in Product Portfolio Management (PPM), with a client list of top manufacturers including Procter & Gamble (P&G), Honeywell, Owens Corning, and others. IDe's growing success with manufacturers has been its strict focus on aiding business decisions about product portfolios and the allocation of resources to projects."

IDe's IDweb suite provides the most comprehensive, integrated and modular applications available on the market today. IDweb will enable enterprise wide visibility and automation of QUALCOMM's product portfolio planning and development processes to increase overall efficiency and effectiveness in product development.

"As a leader in the development and delivery of innovative wireless communications products and solutions, QUALCOMM clearly understands the value of bringing advanced and proven products early to market," said Rich Moore, President and CEO of IDe. "We are excited to be a key component of QUALCOMM's continued success as management embraces next generation product development with IDweb and realizes new opportunities to gain competitive advantage and a quick ROI."

About QUALCOMM

QUALCOMM Incorporated (http://www.qualcomm.com/) is a leader in developing and delivering innovative digital wireless communications products and services based on the Company's CDMA digital technology. Headquartered in San Diego, Calif., QUALCOMM is included in the S&P 500 Index and is a 2003 FORTUNE 500(R) company traded on The NASDAQ Stock Market(R) under the ticker symbol QCOM.

About IDe

IDe (http://www.ide.com/) is the leading provider of software solutions for integrated development in the product portfolio management market. IDe's IDweb software automates gated processes and integrates business decision-making to align corporate and business strategy, program execution, and operational excellence for best-in-class companies worldwide.

IDe and IDweb are registered trademarks of Integrated Development Enterprise, Inc.

Contacts: Denise Harrington Integrated Development Enterprise, Inc. [phone] [e-mail] http://www.ide.com/

Integrated Development Enterprise, Inc.

Web site: http://www.ide.com/
http://www.qualcomm.com/




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