the other thing to go with my last post about numbers is this. First, think about this new CEO coming in to the mix in late February. Clearly, this guy is excited about the opportunity to lead this company into the future. But you have to ask yourself why he would even accept the position in the first place. Logic would have it, that since he came on board in late February, over half way through Q1, he was made privy to then to-date Q1 sales numbers. If they would have been dismal, which would have shown little interest in the product, would he have 1. accepted the position in teh first place, or 2. been so energized as he has been about the future of the company?
Further. From the 4/13 PR where he said about the CVS presentation that ostensibly occurred earlier that month:
>>Earlier this month, Zevotek and Leisure Time worked together on a presentation to CVS and, following the positive response received, Zevotek and Leisure Time agreed to a one-year renewable exclusive agreement.<<
Unless it was an outright lie, I don't think there would have been a "positive response" from this presentation had the top line numbers not been showing very healthy. To be honest, if one had low or paltry numbers, one might think twice about even bothering to present a product to major retail buyers at that stage. Instead, they seem to be plowing full steam ahead with presentations to many major chains. It just makes little sense that you would do that had you not had eye-catching numbers already in-hand.
One other note about the Leisure Time, Inc. situation brought up yesterday regarding little known info out about the company. The more I re-read the PR announcing the association, and the more I think about the CEO being new to the picture, the more I believe I am in the ballpark that this company is more of a very small entity (based on one main principal) who is out maybe even as a DBA, but where the person is a former well-connected industry insider, who now is out as an indie consultant. And this person is a contact of the CEO's. And many times, that's the best, most cost-effective way to get to some huge results. I know this for fact from my own career experiences.
I draw this conclusion, again, going back to why this CEO took the position in the first place. He probably was referred to this company somehow through the inside, then after seeing the sales numbers, and knowing he had contacts that could assist in the retail effort, it made it something he felt was too good to pass up. Imho of course.
AI
