Drinks Americas Holdings, Ltd. (DKAM)

[jonny1putt]

Here's what has to happen

to justify a .20 pps. Using PKG's figures, $300k per qt overhead and an average of $15 per case profit.

It will take 20k cases per qt to break even (20k x $15 x 4 qts = $1.2 mil overhead).

Another 62,752 cases per qt at $15 per case gets us to the .20 pps at a 15 p/e. (62,752 x $15 x 4 qts = $3,765,129)

According to the 2003 US Census, there were 33,902 liquor stores in the US. If we can sell 10 cases per qt to 25% of them, we are at .20 with the 15 p/e. (8476 stores x 10 cases x $15 per case x 4 qts = $5,085,600) Also, that does not figure in any sales to bars, restaurants or additional countries, which will generate many more case sales.

I believe our p/e will be much higher than 15 as we approach that goal and launch 3 to 4 new products.

So, to answer your question PKG. I do believe it is possible.