Monday, May 10, 2010 8:20:03 PM
The first is the addition of Blockbuster video online to its offerings of products. It is a DVD rental club that allows its users several different monthly rental plans. Several of the plans offer unlimited DVD rentals. Now comparing this to Red Box, you have to pay every time for a DVD rental. For some consumer this just doesn’t make sense because their movie renting addiction far exceeds the cost using Red Box and are better off going with a monthly plan for a flat fee.
The second is that Blockbuster video online offers options that were not available to consumers when Red Box was just starting. The first is in-store exchanges. This is something Blockbuster has on their other online competition as well. An in-store exchange has two important points of competition for Redbox. The first is the fact the convenience of Redbox was it gave the consumer the ability to find movies several different locations for just a dollar. With Blockbuster video online consumers have the option of a flat fee for all the rentals they would like, which often is less than a dollar a movie, but still have the convenience of a local location to exchange a movie. The second is the completely visible locations of Blockbusters in their home town. To find a Redbox can be difficult without using the internet or knowing where they are already.
The third is the selection that Blockbuster video online offers. Redbox is somewhat limited to the number of titles offered. There are usually newer movies and boxes can often be sold out of a specific movie. American consumers have always wanted more selection and Blockbuster video online boasts over 80,000 titles in their library. Selection is important because at any one given time no consumer wants to see every movie in a Redbox and might be limited to only a handful of those available. Given an extensive library a consumers will be able to find several hundred movies they will definitely want to see. Furthermore, a genre like classics might never be available through Redbox because of the focus on the latest DVD rentals on the market.
Now, this isn’t to say that Redbox will go out of business or has a poor business model. They have there place in society. Blockbuster video online is just offering far more options with some of same convenience of Redbox.
Source: http://merle.bluerob.com/2010/05/10/blockbuster-video-online-versus-redbox/
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